Innovation and Technology Management - Long Tail Essay

Innovation and Technology Management - Long Tail - Essay Example rd to the explosion of online commerce and distribution is that this new distribution medium is changing the way products and services are consumed, away from the traditional model of mass consumption that is premised on scarcity of distribution resources and the need for hits to keep the markets for all kinds of goods and services viable and humming via a reliance on hits. In the new distribution paradigm, there is no additional cost to keeping non-hit products in the inventory, especially with regard to electronic goods such as music and books, and that pioneering companies in the new distribution channels, such as Amazon and Netflix, as well as Apple for music, are finding out that non-hit music, books and movies kept in stock and easily procured by specific niche consumers have come to constitute a steady stream of on-going business, This is to the extent that in some cases, the cumulative sales of these so-called long-tail products and services have come to account for a large p ortion of the total sales of these firms, dwarfing or becoming comparable to the sales of the hits products and services that used to account for all the sales. This is a new business reality that is the result of the online commerce revolution itself, and promises to be a very profitable new reality for those who know how to capitalize on the knowledge and implications of the long tail (Anderson 2004). The literature has come to unearth a large number of phenomena in the business world relating to the long tail, even as the term itself has come to be associated with the returns that can be had from keeping goods in stock for those items that are not in large demand but whose costs of distribution, marketing, warehousing, storage and merchandising are low enough that those costs are offset by marginal sales. Statistically too, the implication of the long tail concept is that there is money to be made within that area of the probability distribution for a population lying at the tails

Four Principles of Individual Decision Making Assignment

Four Principles of Individual Decision Making - Assignment Example But in order to purchase a television we have no other way, but to give up some money. In economic terms it is said that â€Å"There is no such things as a free lunch†. The second principle says that the cost of something is what we give up to get it. For example, consider a person forced to give up $ 200 for purchasing a television the cost of that television would be $ 200. If another person spends $ 300 on an advanced television the cost of that television would be $ 300. Suppose a person exchanges a television for a mobile phone, the cost of the television and the mobile phone would be equal. In short, cost of a commodity is determined by the sacrifice we did to achieve it or gain it. The third principle says that whenever rational people purchase something they will think of the margins they may get. In other words rational individuals compare the marginal benefits and the marginal costs before taking a purchasing decision. Suppose a person think of purchasing some gold as an investment. The prices of gold goes on increasing at present and a rational person know that if he invests in gold now, he will get more benefits in the future. At the same time he has another option of investing the money as term deposits in banks. But the marginal benefits received from banks as interests might be less than the marginal benefits gets from the gold investment. In other words the decision to select one alternative over other depends on the marginal benefits associated with both of them. The fourth principle says that people may respond to incentives. For example, buy one get one free is a common sales strategy adopted by many manufacturers. When we go to shopping, we often see advertisements like that. A person visiting a shopping mall for purchasing a particular brand of shirt may change his decision if he sees the advertisement of another branded shirt in which they offer one free shirt of same quality for every purchase of a new shirt from them. Thus incentives may often influence the decision making of individuals.  

Esophagram Barium Swallow Analysis

Esophagram Barium Swallow Analysis Two common radiographic procedures of the upper GI system involving the administration of contrast media are the esophagram, or barium swallow, as it is sometimes referred to, and the upper GI series. Each of these procedures is described in detail, beginning with the esophagram. This examination is used for the patient who have high dysphagia or definite oesophageal symptoms, or have quite often had a normal OGD but are still symptomatic, quite often a motility disorder may be the cause. Esophagram or barium swallow, is the common radiographic procedure or examination of the pharynx and esophagus, utilizing radiopaque contrast medium may be used. The purpose of an esophagram is to study radiographically the form and function of the swallowing aspects of the pharynx and esophagus. No major contraindications exist for esophagrams except possible sensitivity to the contrast media used. the technologist should determine whether the patient has a history of sensitivity to barium sulfate or water soluble contrast media. Known aspiration during ingestion (although this can be overcome by using non-ionic water soluble contrast). The contrast agent for barium swallow is barium sulphate suspension 250% w/v or water soluble contrast medium. Barium sulphate are, high atomic number, not soluble in water, used to coat the lining of organs, supplied in different thicknesses. Used in esophogram, UGI, Small Bowel, Lower GI or BE. History of barium sulphate is starting with, lead substrate-toxic, bismuth subnitrate-toxic, thorium-radioactive, barium sulphte-inert(goes in and comes out the same not absorbed). Barium sulphate mixture are contraindicated if any chance exists that the mixture might escape into the peritoneal cavity. This escape may occur through a perforated viscus or during surgery that follos the radiographic procedure. in either of these two cases, water soluble, iodinated contrast media should be used. Two example of this type gastrografin and Gastroview. Both of these water soluble contrast agent can be easily removed by aspiration before or during surgery. if any of this water-soluble material escape into the peritoneal cavity, the body can readily absorb it. Barium sulfate, on the other hand, is not absorbed. One drawnback to the water soluble materials is their bitter taste. Although these iodinated contrast media sometimes are mixed w ith carbonated soft drinks to mask the taste, they often are used as is or diluted with water. The patient should be forewarned that the taste may be slightly bitter. The technologist should be aware that water soluble contrast agents travel through the GI tract faster than barium sulfate. The shorter transit time of water soluble contrast agents should be kept in mind if delayed images of the stomach of duodenum are ordered. If there is any query that the patient may aspirate, the initial swallow is best carried out using a water-soluble contrast medium, although aspiration of barium has been considered by some to be relatively harmless. Aspiration may not be suspected but unsuspected silent aspiration may be found. The more common pathologic indications for an esophagram procedure suchas, achalasia also term cardiospasm, is a motor disorder of the oesophagus in which peristalsis is reduced along the distal two thirds of the esophagus. Achalasia is evident at the esophagogastric s phincter because of its inability to relax during swallowing. The thoracic esophagus may also lose its normal peristaltic activity become dilated (megaesophagus). Video and rapid digital fluoroscopies are most helpful in diagnosis of achalasia. Anatomic anomalies may be congenital or caused by disease, such as cancer of the esophagus. Patients suffering from a stroke often develop impaired swallowing mechanisms. certain foods and contrast agents are administered during the examination to evaluate swallowing patterns. A speech pathologist may witness the study to better understand the speech swallowing patterns of the patients. Video and digital fluoroscopy are used during these studies. Barretts esophagus, or barrette syndrome, is the replacement of the normal squamos epithelium with columnar-lined epithelium ulcer tissue in the lower oesophagus. This replacement may produce a structure of the distal oesophagus. In advanced cases, the development of a peptic ulcer in the distal esop hagus may occurs. The esophagram may demonstrate subtle tissue change in the esophagus, but nuclear medicine is the modality of choice for this condition. the patient is injected with technetium 99m pertechnetate to demonstrate the shift in tissue types in the esophagus. Carcinoma of the oesophagus includes one of the most common malignancies of the oesophagus, adenocarcinoma. advanced symptoms include dysphagia (difficulty in swallowing) and localized pain during meals and bleeding. Other tumors of the oesophagus include carcinosarcoma, which often produces a large, irregular polyp, and pseudocarcinoma. Dysphagia is difficulty in swallowing. This difficulty may be due to a congenital or acquired condition, a trapped bolus of food, paralysis of the pharyngeal or esophageal muscle, or inflammation. Narrowing or an enlarged, flaccid appearance of the esophagus may be seen during the esophagram, depending on the cause of the dysphagia. Video and digital fluoroscopy are the modalities of choice. Esophagram and endoscopy are performed to detect these tumors. The esophagram may demonstrate atropic changes in the mucosa due to the invasion of the tumor as well as stricture. Because the esophagus is empty most of the time, patients need no preparation for an esophagram only, all clothing and anything metallic between the mouth and the waist should be removed, and the patient should wear a hospital gown. Before the fluoroscopic procedure a pertinent history should be taken and the examination carefully explained to the patient. The first part of an esophagrams involves fluoroscopy with a positive-contrast medium. The examination room should be clean, tidy and appropriately stocked before the patient is escorted to the room. The appropriate amount and type of contrast medium should be ready. esophagrams generally use both thin and thick barium. Additional items useful in the detection of a radiolucent foreign body are cotton balls soaked in thin barium, barium pills or gelatine capsules filled with BaSO4, marshmallows. After swallowing any one of these three substance, the patient is asked to swallow an additional thin barium mixture, because the esophagram begins with the table in the vertical position, the footboard should be in place and tested for security. lead aprons, compression paddle, and lead gloves should be provided for the radiologist, as well as aprons for all other personnel in the room. proper radiation methods must be observed at all times during fluoroscopy. With the room prepared and the patient ready, the patient and radiologist are introduced and the patientis history and the reason for the exam discussed. The fluoroscopic examination usually begins with the general survey of the patients chest, including heart, lungs and diaphragm, and the abdomen. During fluoroscopy, the technologists duties, in general, are to follow the radiologists instructions, assist the patient as needed, and expedite the procedure in any manner possible, because the examination is begun in the upright or erect position, a cup of thin barium is placed in the patients left hand close to the left shoulder. The patient then is instructed to follow the radiologists instructions concerning how much to drink and when. The radiologist observes the flow of barium with the fluoroscope. Swallowing (deglutition) of thin barium is observed with the patient in various positions. Similar positions may be used while the patient swallows thick barium. The used of thick barium allows better visualization of mucosal patterns and lesion within the esophagus. The type of barium mixture to be used, however is determined by the radiologist. After the upright studies, horizontal and trendelenburg positions with thick and thin barium may follow. The pharynx and cervical esophag us are usually studied fluoroscopically with the spot films, whereas the main portion of the esophagus down to the stomach is studied both with fluoroscopy and with post fluoroscopy overhaed radiograph. the diagnosis of possible esophageal reflux or regurgitation or gastric contents may occur during fluoroscopy or an esophagram. One or more of the following procedures may be performed to detect esophageal reflux. First, breathing exercise the various breathing exercises are all designed to increase both the intrathoracic and the intraabdominal pressures. The most common breathing exercise in the valsalva maneuver. The patient is asked to take a deep breath and, while holding the breath in, to bear down as though trying to move the bowels. This maneuver forces air against the closed glottis.  A modified valsalva maneuver is accomplished as the patient pinches off the nose, closes the mouth, and tries to blow the nose. The checks should expand outward as though the patient were blow ing up a balloon. A Mueller manoeuvre can also be performed as the patient exhaled and then tries to inhale against a closed glottis. With both methods, the increase of intraabdominal pressure may produced the reflux of ingested barium that would confirm the presence of esophageal reflux. The radiologist carefully observes the esophagogastric junction during these manoeuvres. Second is water test that done with the patient in the supine position and turned up slightly on the left side. This slightly LPO position fills the fundus with barium. The patients are asked to swallow a mouthful of water through a straw. Under fluoroscopy the radiologists closely observe the esophgogastric junction. A positive water test occurs when significant amounts of barium regurgitate into the esophagus from the stomach. A compression paddle can be placed under the patient in the prone position and inflated as needed to provide pressure to the stomach region. The radiologist can demonstrate the obscure esophagogastric jun ction during this process to detect possible esophageal reflux. The toe-touch manoeuvre is also performed to study possible regurgitation into the esophagus from the stomach. Under fluoroscopy the cardiac orifice is observed as the patient bends over and touches the toes. Esophageal reflux and hiatal hernias are sometimes demonstrated with the toe-touch manoeuvre. If the patient is a female, then a menstrual history must be obtained. Irradiation of an early pregnancy is one of the most hazardous situations in diagnostic radiography. X-ray examinations such as the upper GI series that include the pelvis and uterus in the primary beam and include fluoroscopy should only be done on a pregnant female when absolutely necessary. In general, abdominal radiographs of a known pregnancy should be delayed at least until the third trimester or, if patients condition allows (as determined by the physician), until after the pregnancy. This waiting period is especially important if fluoroscopy, which greatly increase patient exposure is involved. Potential difficulties that may arise out of a Barium Swallow is discomfort of air insufflation. Poor tolerance of swallowed gas mixture can make for poor stomach and oesophageal distension. Where buscopam injection is used to relax bowel for better pictures, patients may experience some blurring of vision.  Tendency  of barium to cause constipation in the days following the procedure. Need for an interpreter in non-English speaking patients. Disadvantages of Barium Swallow Useful for functional assessment allows the assessment of motility, reflux and distension. In comparison to gastroscopy, barium swallow is safer. Available resource. It is difficult to compare costs between barium studies and endoscopy and they may be of comparable costs. However is some centres barium studies are much more accessible to GPs and may be arranged with much less delay for the patient than gastroscopy. Not as comprehensive or accurate method for diagnosis of some conditions in comparison to gastroscopy. Not able to take samples or provide treatment as part of the procedure. Radiation exposure. Dose is 2 3 millisieverts compared with chest film 0.06 millisieverts and background radiation of 2millisieverts per year. Users of ionising radiation are required to inform all women of child bearing age about the risks of radiation in pregnancy. Pregnancy is a relative contraindication to the use of radiation but generally in the context of the barium enema the urgency is such that can delay or choose alternative investigation.

William Faulkners Use of Shakespeare Essay -- William Faulkner

William Faulkner's Use of Shakespeare Throughout his career William Faulkner acknowledged the influence of many writers upon his work--Twain, Dreiser, Anderson, Keats, Dickens, Conrad, Balzac, Bergson, and Cervantes, to name only a few--but the one writer that he consistently mentioned as a constant and continuing influence was William Shakespeare. Though Faulkner’s claim as a fledgling writer in 1921 that â€Å"[he] could write a play like Hamlet if [he] wanted to† (FAB 330) may be dismissed as an act of youthful posturing, the statement serves to indicate that from the beginning Shakespeare was the standard by which Faulkner would judge his own creativity. In later years Faulkner frequently acknowledged Shakespeare as a major inspiration and influence, once noting, â€Å"I have a one-volume Shakespeare that I have just about worn out carrying around with me† (FIU 67). Faulkner’s recorded interviews and conversations contain references to a number of Shakespeare's works and characters, inc luding Hamlet, Macbeth, Henry IV, Henry V, A Midsummer Night's Dream, Romeo and Juliet, the sonnets, Falstaff, Prince Hal, Lady Macbeth, Bottom, Ophelia, and Mercutio. In 1947 he told an Ole Miss English class that Shakespeare’s work provides â€Å"a casebook on mankind,† adding, â€Å"if a man has a great deal of talent he can use Shakespeare as a yardstick† (Webb and Green 134). In one of his last interviews shortly before his death in 1962, Faulkner said of all writers, â€Å"We yearn to be as good as Shakespeare† (LIG 276). The parallels in the lives and careers of the two writers are remarkably striking. Both were born in provincial small towns but found their eventual success in metropolitan cities, Shakespeare in London and Faulkner in New York and... ...n August: Faulkner's Structural Motifs." Master's thesis, Southeast Missouri State University, 1995. Greenblatt, Stephen, and others, eds. The Norton Shakespeare. New York: W.W. Norton, 1997. Gwynn, Frederick L., and Joseph L. Blotner, eds. Faulkner in the University: Class Conferences at the University of Virginia, 1957-1958. Charlottesville: University of Virginia Press, 1959. Cited as FIU. Meriwether, James B., ed. Essays, Speeches, and Public Letters by William Faulkner. New York: Random House, 1965. Cited as ESPL. --------, and Michael Milgate, eds. Lion in the Garden:  Interviews with William Faulkner, 1926-1962. New York: Random House, 1968. Cited as LIG. Rowse, A. L. William Shakespeare: A Biography. New York: Harper and Row, 1963. Webb, James W., and A. Wigfall Green, eds. William Faulkner of Oxford. Baton Rouge: Louisiana State University Press, 1965.

Amazon Business Model Essay

Overview: Amazon.com was founded in 1994, it started by selling books online. As it grew, the company started offering various products and services. Some goods include: DVDs, videos, electronics, camera and photography, clothing apparels, shoes, and so forth. Other retailers have merged with Amazon.com to offer diverse quality of items based on different degrees of usage, such as new, refurbished, and used items. The company’s headquarter is in Seattle, Washington. It has six global websites that serves customers that are based in the United States, the United Kingdom, Germany, France, Canada, and Japan. Their website features: e-mail order verification, customer review on products, and one-click shopping. Vision: According to Jeff Bezos, the founder of Amazon.com, they want to build one of the most customer-centric company in the world. A place where people can find everything they want to buy online (Amazon.com: the Hidden Empire, 2011). Mission: â€Å"Work Hard, Have Fun, and Make History.† The company’s core value is based upon customer obsession. With the help of innovation and technology, they want to take lead in customer care (Fast Moving Consumer Goods, 2009). Business Model A business model is a conceptual framework which expresses the underlying economic logic and system. It proves how a business can appropriate costs, make money, and deliver value to customers. As a result, this segment will introduce this company’s model, and how over the course of several years, it has managed to adapt their model to keep itself ahead (Business Model Definition, N.D). Business Strategy: Business Foundation: The foundation of Amazon.com was built on the ability to transform. It has proved that when opportunities arise to serve new or existing customers, it manages to adapt new business models to exploit it. The company is able to launch and run new businesses while extracting value on existing ones. Accordingly, they will satisfy their customer’s need no matter what, even if it is foreign to their current model. â€Å"You cannot stop at what you are good at.† Jeff Bezos says, â€Å"You have to ask what your customers need and want, and then, no matter how hard it is, you better get good at those things.† (Jeff Bezos Biography, 2001). The leader of Amazon was always interested in building an online retailer. The business model was not uniquely customized to the peculiarity of the Internet, nor was it predominantly innovative as it was based upon an online catalog operation. He saw himself improving on the traditional brick-and-mortar stores saying, â€Å"Look at e-retailing. The key trade that we make is that we trade real estate for technology. Real estate is the key cost of physical retailers. That’s why there’s the old saw: location, location, location. Real estate gets more expensive every year, and technology gets cheaper every year. And it gets cheaper fast.† (Online Extra: Q&A, 2001). However, it was an inexperienced observation when the company assumed that it could expand without making physical investments. Currently, Amazon has invested a large amount of funds into warehouses. Third Party Sellers: After gaining a large amount of profit from their book industry, they began to expand into easily shippable consumer goods. This lead them into two new directions; the first initiative was to host small business as part of the Z-Shop project. The second was partnering with several e-retailers that sold goods that Amazon.com did not. These projects allowed merchants to list up to 3,000 items at cost of 9.99 USD a month (Amazon.com Opens zShops, 1999). Even though this creates competition between Amazon.com and the third party sellers, it gains a percentage of each sale as commission from these merchants. The company obtains information on consumer’s purchasing habits, and create one destination where purchasers enjoy a consistent experience (Chaffey, D., 2012). Competitive Environment As stated previously, Amazon.com is an e-market, and in order to analyze the competitive environment both SWOT (Strengths, Weaknesses, Opportunities, and Threats) and Porter’s Five Forces will be discussed. SWOT Analysis Strengths: As of January 2010, Amazon.com has three times the Internet sales revenue of the runner up, Staples. By offering a large amount of varied categories through its website and other international ones (Amazon.co.uk, Amazon.co.fr, and so on), it has managed to grow to a customer based company with over 30 million people. In addition, the online retail format enables the company to reduce costs of managing inventory (Amazon.com; online bookstore, 2008). Due to Amazon.com building their business model around their customer’s ever-changing tastes and preferences, they were able to avoid the dot-com bust – a period between 2000-2002, where many dot-com companies went bankrupt (Dot-com bust, 2012). Amazon.com has successfully managed to make its customers to feel that anything they could possibly want could be found on their website. Additionally, its products are marketed at a competitive price. Another important factor is their speedy delivery with their usage of UPS and FedEx (United States) and Royal Mail (United Kingdom). The company also caters for people that prefer online shopping with extra services such as Amazon Prime – a service with a yearly payment, customers are eligible for free next day delivery. Even though Amazon.com is known to be an online seller of most things, it still excels in its original market of book selling. Evidence of such is that students are more likely to use the marketplace to purchase or sell used university books at a fair value. Weaknesses: From a financial standpoint, Amazon.com’s goal of being a customer-centric company that wants to gain a market share rather than profit may not be appealing to investors. Also by relying on third party sellers to provide products to customers, there is the risk that the seller may fail to commit to their sale. Customers will most likely blame Amazon; therefore, damaging Amazon.com’s reputation more than the third party. Another disadvantage is that prices may differ due to geographical location and economy, for example a FILCO Keyboard is 100USD in the in the States; whereas, in the United Kingdom, it is 100GBP. (Amazon.com; online bookstore, 2008). Opportunities: There is an opportunity to expand to other emerging countries such as China, India, and the Middle East. Not only does Amazon have opportunities to expand its base to other geographical locations around the world, it also has the chance to provide many local shops to sell its products abroad through their website. There will be an incentive for retailers to post products on Amazon’s website to increase their sales around the globe, as a result, the company will generate more revenue through third party sales. In addition, it is also possible to open retail stores or provide its own goods such as the Kindle Fire to well-known and established retailers. These suppliers could then be paid a small commission fee to have them display their goods in a proper showcase. This will allow customers to physically interact with the company’s gadgets similar to an Apple store. They could also provide tech support to any problems that may arise. Threats: Currently Amazon.com faces the threat of 15 court cases in regards to patent infringement. Moreover, international issues with their foreign websites may occur, such as export and import restrictions, taxes, tariffs, trade barriers, different payment cycles, and political instability. To illustrate, American electronics use different voltages compared to Europeans, which may cause issues to buyers that are unaware; therefore, Amazon must take extra precaution to ensure that customers are fully aware of what they are purchasing. It may also struggle to provide proper customer support to people that have purchased goods abroad. Porter’s Five Forces Threat of New Entrants: It is unlikely that competitors will be able to compete with Amazon.com’s information system. The technology that has been used in their website is unique, such as the One-click shopping. It has been patented to deter their competitors from copying it. Competitors will find it difficult to compete with Amazon’s brand recognition, because they are well-known for selling books online and are fairly established in that market (Analysing Amazon.com, 2006). Bargaining Power of Buyer: Due to a wide variety of choice, the bargaining power is high as customers may choose to buy from other sites rather than Amazon. Although, Amazon.com has been known to price their products lower to compete with other services such as iTunes. Threat of Product Substitute: It may be considered high, because people might prefer to physically visit a store rather than buy it online. Bargaining Power of Supplier: Amazon.com is not allowed to directly purchase electronic products directly from main distributers such as Sony, because of its low cost strategy. On the other hand, in their book sector, the company has opened five automated distribution centers located within the United States. This lessens dependence on their main distributer, Ingram (Analysing Amazon.com, 2006). Industry Rivalry: Amazon.com has little competition versus websites that sell everything; however, they will have to compete with websites with certain niche for products. For example, competing with Newegg.com with computer parts, iTunes with music, Netflix with movies, Barnes and Nobles for books, and Best-Buy for electronics. Potential Growth through Agility and Adaptation To be regarded as an agile company it must have four characteristics; it must be flexible, adaptable, coordinated, and balanced. The business must have the capability to adjust and adapt in effective ways to environment and market changes. There are three types of agility, one that involves the customers, another with partners, and finally with operations (Marakas, 2011). Consumer Focused Strategy: As previously mentioned, Amazon.com is obsessed with its customer base, the company’s aim is at gaining market share rather than profit. Accordingly, pricing is said to be the primary tool while considering customer’s bargaining power; therefore, adjusting the price of identical goods to correspond to the purchaser’s willingness to pay is a necessity. Amazon.com does not operate in any physical stores; all of its sales occur through its website. The company captures their customers recommendations and comments for site visitors to read, and this is similar to that of a salesperson in a store offering advice on which product to buy. Their website is consistently improved to be personalized and satisfying for customers. It tracks users traffic, the number and duration of visits, what products have been looked at, and so on. Amazon.com then uses all this information to create patterns. It then uses this data promotions and evaluation of goods. Unique and personalized features such as online customer reviews, personalized recommendations, and One-Click ordering, customers truly feel as if their needs are being catered to. Amazon’s website is so technologically advanced, that each customer’s front page would be different from another (Hill, M., N.D). Furthermore, Amazon.com offer its users almost everything due to the vast amount of resources available, such as Amazon.com Auctions, Marketplace (selling of used items), and Z-Shops (third-party sellers). Growth Strategy: In late 2007, Amazon created a subsidiary company called Lab126. Their first product was the Amazon Kindle E-Book Reader. Its business model was so foreign, that it had disrupted the entire industry. In order to be able to launch this product, Amazon became an original equipment manufacturer (OEM). It has linked the Kindle into a digital media platform that used both transaction and subscription based content delivery. Content producers have also partnered up with Amazon to create new content for the Kindle. Even after changing their business model several times, their ability to improve operational efficiencies such as shopping convenience, discount pricing, ease of purchasing, reliability of order fulfillment, and to purchase a large quantity of products from suppliers allowing them to benefit from discounts and offer a wide selection of goods to their customers is the key to sustainable competitive advantage (Kotelnikov, V., N.D). Innovation Strategy: Amazon has redesigned Android 3.0, as a result, The Kindle Fire has a clean, user-friendly home screen without random widgets scattered within the interface. The company has spent several years building up their services such as their cloud music player, video service, Kindle e-books, Android App Store; therefore, the tablet has a vast amount of content. As a result, consumers will know exactly what to look for in the device, and they will know where to get its content. The price point of 199 USD – compared to 269USD for the Xoom, 379USD for the Galaxy Tab, and 499USD for the iPad (A Tablet Buyers Guide, 2012) – is a price consumers are willing to purchase and weigh off the opportunity cost. It will not affect a large portion of their disposable income; therefore, they are more likely to purchase it for their kids. It is much more appealing to purchase an item that is practical at a price of 199USD in comparison to other practical goods at >350USD price range. The objective of the Kindle Fire is mainly about media consumption. Amazon has supplied this device at a low price point, in return, customers are being hooked into Amazon’s digital distribution ecosystem. The main purpose of this is to buyers to purchase high margin items such as the Kindle Apps and E-Books. The Kindle Fire will become a platform for selling digital content, and its distributer will most likely subsidize some hardware to be able to sell more content in the long run. This is a similar approach to what they have done with the E-Reader Kindles. Adaptation Amazon.com has managed to adapt its markets to current events by creating promotional sales that are equivalent to specific dates of the year; for example, Black Friday, Christmas, and Veteran’s Day. They have daily, weekly, and monthly deals constantly running throughout the year. The company’s website places recent products that are popular on their front page, in order to have people notice it. Furthermore, Amazon.com combats competition by allowing sellers to open their stores for a small fee of 9.99 USD a month, and taking a small percent free from supplier’s sales. Conclusion The essay first introduced Amazon’s business model. This model involved business strategy, foundation, and third party sellers. It then analyses Amazon’s competitive environment through SWOT and Porter’s Five Forces. To conclude, the company has unambiguous potential growth from agility and adaptation. Amazon.com has created one of the most unique e-commerce online store by having a variety of products as well as a huge customer base that, to this day, is steadily rising. Amazon.com is a behemoth e-commerce retailer, only time will tell what wonders and innovations this company will bring in the future. Bibliography A Tablet Buyers Guide. 2012. [ONLINE] Available at: http://community.digitalmediaacademy.org/15165-ipad-2-vs-kindle-fire-xoom-others-a-tablet-buyers-guide. [Accessed 20 November 2012]. Amazon.com Opens zShops – Direct Marketing News. 1999. [ONLINE] Available at: http://www.dmnews.com/Amazon.comcom-opens-zshops/article/62986/. [Accessed 14 November 2012]. Amazon.com: the Hidden Empire. 2011. [ONLINE] Available at: http://www.slideshare.net/faberNovel/amazoncom-the-hidden-empire. [Accessed 14 November 2012]. Amazon.com; online bookstore. 2008. [ONLINE] Available at: http://www.ukessays.com/essays/education/amazon.php. [Accessed 15 November 2012]. Analysing Amazon.com: Macro Environment and Competitive Forces – Yahoo! Voices – voices.yahoo.com. 2006. [ONLINE] Available at: http://voices.yahoo.com/analysing-amazoncom-macro-environment-competitive-138171.html?cat=31. [Accessed 15 November 2012]. Business Model Definition | Investopedia . N.D.[ONLINE] Available at: htt p://www.investopedia.com/terms/b/businessmodel.asp#axzz2CcsE9gly. [Accessed 18 November 2012]. Chaffey, D. Amazon.com case study – Smart Insights Digital Marketing Advice. 2012. [ONLINE] Available at: http://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/. [Accessed 13 November 2012]. Dot-com bust definition in the Free Online Encyclopedia. 2012. [ONLINE] Available at: http://encyclopedia2.thefreedictionary.com/dot-com+bust. [Accessed 14 November 2012]. E Marketing Lecture, Part 1. 2009. [ONLINE] Available at: http://www.slideshare.net/Ballkultur/e-marketing-lecture-part-1-to-3. [Accessed 15 November 2012]. Fast Moving Consumer Goods: Amazon – Business Model. 2009. [ONLINE] Available at: http://fmcgcentral.blogspot.co.uk/2009/01/amazon-business-model-company-overview.html. [Accessed 18 November 2012]. Hill, M., N.D. E-Business. Available at: http://highered.mcgrawhill.com/sites/dl/free/0073195588/438531/sample_chapter3 .pdf. [Accessed 19 November 2012]. Jeff Bezos Biography — Academy of

Environmental Proposal and Presentation Essay

For this assignment we chose the Patton-Fuller Community Hospital for our virtual organization. This facility is a non-for-profit social insurance association that has supplied an extremely wide cluster of preferred value aids and offices to the town of Kelsey and the encompassing groups since 1975. The healing center supplies centered utilities for example emergency restorative consideration, surgery, work and committal, private medicine and radiology for developed persons and youthful kids. â€Å"As one of the first facilities in Kelsey, they are besides dedicated to supplying a sort of projects that will underpin the health and welfare of their neighborhood inhabitant numbers† (Apollo Group, 2006). The prime causes for hospital’s actuality from a dissection of the task, dream, and objectives are to be the social insurance affiliation of elective for patients, human services masters and M.D.s. Other nexus explanations are to supply esteem honor scoring social insurance aids to the group by â€Å"viably treating contaminations and damages, supplying early mediation and preventive consideration,† and twofold-checking their workers embraces inventiveness, respectability, esteem, aid, teamwork and freedom (Gwinnett health Center, 2009). In this entry we will infer two strategies to make collusions between the Patton-Fuller Community Hospital and its arranged inner and outside stakeholders. We will likewise clarify how the contrasts between administration and administration influence organizing inside the Patton-Fuller Community Hospital. At long last, we will recommend a nature that is supportive of crew working and studying and that considers maintainable improvement and imaginatively inside the Patton-Fuller Community Hospital. BusinessDictionary.com (2009) describes stakeholders as: Persons, gathering, or cooperation that has immediate or digressive venture in an organization on the grounds that it can influence or be affected by the organization’s exercises, targets, and arrangements. Enter stakeholders in a venture affiliation envelop lenders, clients, heads, laborers, legislature, proprietors, dealers, mergers, and the group from which the venture portrayals its assets. In spite of the fact that stake holding is ordinarily self-legitimizing, not all stakeholders are equivalent and dissimilar stakeholders merit to unique concerns. Core stakeholders of the facility are the laborers, patients, guests, speculators, and the group. Smallwood, N., Sweetman, K. & Ulrich, D. (2007, November 11) state: â€Å"Employees longing to work in an area where they can meet their distinctive yearnings and likes. Pioneers who imagine assignments, work domains, and visions help laborers be both skilled and promised to their work.† Patients need to comprehend that they are getting the greatest consideration reasonable and be skilled to accept the forethought suppliers. Voyagers longing to grasp their friends and family are acquiring the finest forethought and that they can accept guardians. Communities need chiefs to construct affiliations that are collectively mindful, with hoe they treat the indigenous nature and how they help the greater group. Speculators-need supervisors to keep their vows, advance an influencing evolvement technique arrange focus abilities to the plan then afterward to twofold-watch that folks are promised to committing on these manufacturing. At the point that they do, gurus pay the affiliation with abnormal amounts of confidence sometime to come, which changes over into higher business worth. Controllers need chiefs to administer themselves in concurrence with heightened moral standards and in a kind predictable with master and legitimate guidelines. The difference between leadership is when it comes to a company you work for a manage needs to decide what the company can do to become better. The management has to come up with a conclusion to come together with a project that they can do to keep business flowing and customers to keep coming. Leaders can get the job done if the employees are doing their job. Some people do less work then others therefore that can bring a company down depending on what they are doing at the job. If you practice more on a job you can get more things done even if you have to ask a manager to give you more things to do. If you do less then less performance will get done. No practice will show and more improvement will be needed from that person. It is always areas that you will definite need improvement to do good and in areas that you fall short. You also can start off with what is easy to you and come back and do the hardest part later. Some people thrive on getting better while others are there just to get a paycheck. We all have to deal with different task at a job whether it is easy or hard. You can get ahead a lot quick then waiting for someone to do your job for you. People that doing well; it will better them later on down the road. This is the best time to get things done now and it will get you a better future later. Today is the best time to develop and accomplish new ideas in the company. Leaders will guide you and make sure you are getting the job done the right way. They also like to guide you to look at things in a very different way in life. Management means stay on task and gets focus on what your job is. There is room to self-develop in the work place. They would like to get and input on what makes people do the things they do. People are very different in many different ways no two people thinks alike. When good managers see you are doing a good job that really makes them feel good. They will let you know and mention to the boss. When you have a great manager they will make sure that the work they gave you has gotten done and therefore, you can move to the next task. They want employees to keep things done the right way in a straight and narrow. Sometimes it take good strong leadership to get people to pull together to get the work done. If you are motivate you can achieve your goals when you have good leadership it tends to make people wants to succeed motivation can come from growing and wanting to be successful. Managing stress in a workplace can depend on the mental or physical level of what could have happen in that people life. Tell the manager about your stress in the workplace can be very risky or very effective. Stress can affect you mental and physical in our personal lives. Too much stress can affect our jobs and getting things done that we tend to forget about in our daily lives with so much going on as far as school, children, work and other etc. Some signs of stress can include headaches making mistakes and being very forgetfulness. Make sure you are taking a break and eat lunch or talking to someone so you won’t get burnt out about things that are taking our attention. Don’t take alcohol or do drugs while you are stressing it really just adds to the problem. The best thing to do is get counseling or see a doctor to discuss your problems. It can be helpful for others to know how you are doing. Stress can also lead to depression it can get in the way of your daily routines and communication to others. Be aware of the stress you can cause up on yourself and continue to get help. Patton Fuller Community Hospital’s point is to come to be a trusted organization in the company of its clients and scratch stakeholders, by supplying worth client mind and utilities to all its patients and by helping and reckonings of nexus stakeholders. Today with the expansion of wellbeing forethought costs, the necessity for productive consideration administration is on the register of essential concerns. Patton-Fuller comprehends this requirement and accordingly centers on the viewpoints of nexus stakeholders, patients, suppliers and laborers in the team effort technique. In place for the group to relegate on its promise to be the medicinal services cooperation of decision for patients, medicinal services masters and M.D.s, Patton-Fuller comprehends the vitality of useful territory interrelationships in which organize, inspire and summon enter staff in the course of the attainment of lifelong organizational objectives and targets.